Viral marketing research

An idea for viral marketing we would present an advert for a book in an innovative way. As The Dark Knight released in 2008 had a very successful and original marketing campaign it would be something we would be influenced by.

The Dark Knight based their viral marketing on the fake election of Harvey Dent which is part of the film, following the tagline of The Joker 'Why so serious?' through the website http://whysoserious.com/.

Homepage to whysoserious.com

This original viral campaign involved images of Harvey Dent's campaign for election which were vandalised. 

This is an image of Harvey Dent's campaign for DA which has been defaced to look similar to The Joker's appearance and says "I believe in Harvey Dent too". This allowed fans to get involved and many posed as The Joker/as the Joker's henchman and competing in scavenger hunts. 

Image of vandalised newspaper article mocking Batman implied to have been done by Joker or his henchmen. 

Here is an overview of the viral campaign.

This could influence us to set up something similar to do with our film and make it seem like a real thing like the political election for the Dark Knight film. We would also base our film on a tagline, our tagline is 'Oblivious to everything' as it is a memorable part of the film which is repeated twice in our film for effect, similarly to the Batman's tagline 'Why so serious?'.