Viral Advert

By researching the viral advert 'Shifty' this has gave us inspiration to create one of our own.

http://www.slideshare.net/mickgoogan/g322-section-b-shifty-case-study

Even though this advert was banned it gained good publicity for the film.

We would like to send ours through e-mail by taking a photograph of a particular situation perhaps within our film. Although this is speculation.

By noticing the headline above the photo this will quickly let our target audience speculate on what our film is about.

The date and time above the photograph makes the photo look professional and realistic.

This can also create fun and a sense of humour towards them. Therefore with a good idea for our own they will pass the advert onto their friends and acquaintances, creating more publicity for 'Killing Between The Lines'